Institution: Pontificia Universidad Católica del Perú (PUCP) — Faculty of General Studies Humanities (EE.GG.LL.).

Overview: Creative direction and design for the campus-wide "Values Campaign", aimed at fostering community values and smooth coexistence among first-year university students (ages 16–17).

Creative Concept & Art Direction: Developed a Pop-Art aesthetic featuring vibrant, high-contrast illustrations of iconic historical figures across art, humanities, and sciences. Paired each portrait with inspiring quotes representing core values.

Environmental Graphics & Spatial Impact: Designed and produced printed visual assets deployed strategically across faculty touchpoints—classrooms, study halls, stairwells, and cafeteria spaces—to integrate core values into daily campus life.